Companies desiring to reach new levels of personalization started collecting customer data as early as the 1980s. Their tactics have since advanced – now, they use artificial intelligence (AI) and other sophisticated tools to drive daily analytics. Today, there has never been a greater demand...
Data has become the currency of the modern world, with companies collecting around 2.5 quintillion bytes daily, helping them improve operations, optimize marketing efforts and boost functionality. And despite the grumbling of consumers concerning these data collection practices, it undeniably enhances the customer experience. Nevertheless,...
When the Federal Trade Commission (FTC) releases new regulations or changes to existing ones, the implications may not be obvious to the average business or company employees. ...